Tuesday, February 12, 2013

Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

2013 Kia Optima Hybrid Superman concept - live at 2013 Chicago Auto Show revealKia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.

The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.

There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Via AutoBlog

1 comment:

  1. This is actually nothing unusual for there are other superhero car themes that are released recently. Like the 2013 Kia Soul Green Lantern. But what’s surprising about this car is the packed up system in it. This car actually offers cutting edge technologies that it is packed with voice-activated infotainment and communication system that is powered by Microsoft. Incredible, isn't it?
    Leisa Dreps

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