Kia has taken the wraps off of the Batman-themed 2013 Kia Optima SX Limited, the first of eight Justice League vehicles it is building with comic book publisher DC Entertainment and Rides magazine.
The Korean Batmobile gets a custom front grille shaped like a bat wing.
Superman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg will be matched to other Kias in the coming months.
Customization of the Kia Batmobile starts with the exterior of the turbo sedan being outfitted in a mix of matte and piano black paint, and continues with a coil-over kit, body kit, exhaust system and 20-inch blacked-out wheels with Batman center caps. Other details include yellow underbody lighting and a Bat signal etched into the HID headlights.
The interior gets black leather-and-suede upholstery with yellow accent stitching, a center console with "utility throwing stars" as well as a Bat suit for crime-fighting purposes in the trunk.
Kia, DC and Rides will release customization packages based on other Justice League members in the next few months. Some of the featured superheroes are Superman, Green Lantern, Wonder Woman, The Flash, Aquaman and Cyborg, and Kia says the Soul, Sorento, Sportage, Rio and Forte will be some of the models outfitted for the next projects.
The partnership is raising awareness of DC Entertainment's "We Can Be Heroes" giving campaign that fights hunger in the Horn of Africa. Each car will eventually be auctioned off to raise money for the cause.
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