Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.

The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.

There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Via AutoBlog

Auto Tip: Check Tire Alignment Regularly

Auto tip: get your car's alignment checked regularly. Improper tire alignment can create wear and decrease the life of your tires and cause poor handling. Be sure to come in if it has been awhile since you last got your alignment checked!

Kia's "Hotbots" Law Down the Law

Did you catch the brand new Kia commercial during the Super Bowl last Sunday? Watch these no-nonsense "Hotbots" as they stand up for the integrity of technology and "respect the tech"! 

Buy Three Tires, Get One Free!

When was the last time you checked the status of your tires? Worn out tires can be dangerous and bad for gas mileage! Print off this coupon and take advantage of this buy-3-get-1-free tire offer at Value Kia while it lasts! http://on.fb.me/WuKmMu

Kia shows Cee'd GT and Pro_cee'd GT ahead of Geneva debut

Kia has been releasing a lot of new models lately, showcasing improvements in both design and luxury, but a pair of introductions at the 2013 Geneva Motor Show could bring the automaker into the performance mindset. The five-door Kia Cee'd and three-door Pro_cee'd will be getting new GT trim levels that bring a little more horsepower and sportier styling to the compact hatchbacks.

 

For added power, the 1.6-liter direct-injected inline-four packs a new turbocharger that bumps engine output to 201 horsepower and 195 pound-feet of torque (an increase of 68 hp and 74 lb-ft), which is good enough to quicken the cars' 0-60 times to under eight seconds flat. Unfortunately, it doesn't appear that there are any suspension upgrades, but the cars do get a dual exhaust system and 18-inch alloy wheels. Red brake calipers and a unique front fascia finish off the exterior styling, while Recaro buckets and a "GT" embroidered steering wheel can be found inside.

 

Both the Cee'd GT and Pro_cee'd GT will be on sale by the end of this year, and although we don't expect to see these cars in the US, adding a GT model to the Rio or Forte doesn't seem like it wouldn't be that hard.

 

Via AutoBlog

Value Kia Customer Review

A round of applause for our Sales Person, Chris, for doing such a great job at Value Kia! Our customer had a great experience at our dealership! Thank you, again!

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Value Kia Customer Review

Thank you, Daniel, for choosing Value Kia to purchase your 2011 Hyundai Santa Fe. We are happy to hear that you got everything that you wanted from our dealership! Congratulations!